As a writer, I write most frequently about business and style and the business of style. I combine my knowledge as a style expert with my experience as a marketing strategist to craft stories that inform people about what’s hip, what’s hype and what’s definitely overripe. My books include Hello Gorgeous! Beauty Products in America ’40s-’60s a NY Public Library pick for 2007 and Career and Corporate Cool™, a CareerBuilder pick for most interesting career book of the year and an Entrepreneur magazine pick for one of top five page-turners of the year.
My style is witty and engaging. My stories are well researched and in the case of celebrity or trend pieces, might include a healthy dose of skepticism. I’m able to tailor my style to suit your own, or can work with your team to create a unique voice for your publication or corporation.
While I write for top publications, I also consult to create customized style and lifestyle content for branded publications. I also work with companies to create, launch and promote their own publications.
I’m also a prolific copywriter and have created taglines, slogans, marketing copy, packaging and more for a wide range of packaged goods, pharmaceutical and cosmetic companies among others.
I also love partnering with PR agencies on adding some punch to their press releases or outreach messaging.
I’ve written for, been written about appeared on or been quoted in hundreds of top international media outlets, publications and programs including: ABC News (refer to me as a “Celebrity Style Maven”), AOL, the AP, The Boston Globe, BrandWeek, Bust, CareerBuilder, CBS News, Chicago Sun Times, Chicago Tribune, CitySearch, CNBC, CNN, CNNMoney (Former TV host and series creator), Cosmopolitan, Crain’s NY Business, the Economist, Entrepreneur, EOnline, the Evening Standard, Fashion Week Daily, Financial Times, Fortune, Fortune Small Business (former contributor), Forbes, Forbes Life, Four Seasons, Fox News, Galley Cat, Glamour, Good Morning America, Gothamist.com, The Guardian, HotJobs.com, Huffington Post, Interest.com, Investors Business Daily, L.A. Times, Lifetime.com, Men’s Health, Metro, Monster.com, MSN (former columnist), MSNBC, Newsday, Newsweek, New York Daily News, 360, The New York Sun (created the style section), The New York Times (Sunday Magazine, Styles Section, Business Section), Pregnancy, Poynter.org, Publishers Weekly, Real Simple, Reuters, Scotland on Sunday (former columnist), The Scotsman, The Evening Standard, San Francisco Chronicle, Seattle Post, Self, Sky News, Smart Money, Time.com, USA Today, USA Weekend, U.S. News and World Report, The Wall Street Journal, The Washington Post (“hotshot beauty consultant”), WebMD.com, Woman’s Day, Yahoo Finance, Zink and so many others…
I have a long history as an internet entrepreneur and innovator and have co-developed several of the first online portals and beauty and lifestyle websites including (the now defunct) Airkisses.com, NYCbest.com & PlanetPretty.com among others.
Find out more about my writing self at byRachelWeingarten.com